Privacy Policy

Last updated: October 11, 2026

This Privacy Policy explains how ReTaste ("we," "us," or "our") collects, uses, and protects your information. By using the ReTaste mobile application, you agree to the practices described in this policy.

1. Information We Collect

To provide a personalized food journal experience, we collect the following types of information:

  • Camera access: We access your camera only when you explicitly choose to take a photo of a meal or scan a barcode.
  • Location data: We request access to your GPS location to help you quickly identify and tag restaurants or food establishments.
  • Account Data: We collect your email address and profile information (which may be provided via third-party authentication services like Apple or Google Sign-In) to manage your account, authenticate you, and synchronize your data.
  • Your Entries: The photos and content you add to your journal — dish and product names, notes, ratings, places, tags, collections and the dates of your visits.
  • Usage & Technical Data: Anonymous usage events and technical logs that help us keep the app working and understand how its features are used.

2. Automated & AI Processing

Photos and text of your entries may be processed by automated systems, including AI services provided by third parties on our behalf, to recognise dishes and products, suggest titles, tags and categories, personalise ReTaste, and test and improve its features.

We do not use automated processing for biometric identification or facial recognition.

3. How We Use Your Information

Lawful Basis for Processing (EEA Users): Under the GDPR, we process your data based on:

  1. Performance of a Contract — to provide the app: your journal, syncing, and the features you choose to use;
  2. Your Consent — for camera and precise location access, which you can revoke at any time via your device settings;
  3. Legitimate Interest — to personalise ReTaste for you, to test, evaluate and improve its features (including AI features), to keep the service secure, for analytics, and to create aggregated statistics. You can object to this processing (see Section 7).

We use your information to:

  • provide and personalise ReTaste;
  • test, evaluate and improve its features, including AI features;
  • understand how the app is used and fix bugs;
  • create aggregated statistics.

4. Data Sharing & Third Parties

We do not sell your personal data to advertisers or data brokers, and we do not use it for advertising.

We may share data only in the following limited circumstances:

  • Service Providers: We use trusted third-party services that process data only on our behalf: cloud hosting and storage, AI processing, maps and place search, sign-in, and analytics.
  • Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.

International Data Transfers: ReTaste operates globally. Your data may be transferred to, and processed in, countries outside the European Economic Area (EEA), such as the United States (e.g., via our cloud hosting or AI providers). When we transfer your data internationally, we ensure it is protected by appropriate legal safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission.

5. Data Security & Retention

We implement industry-standard technical and organizational measures to protect your data. We retain your personal information for as long as your account is active or as needed to provide you with services. You may delete your account and associated data at any time through the app settings. Anonymised data that can no longer identify you may be kept.

6. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always on this page, with the date of the last update at the top.

7. Your Privacy Rights (GDPR & CCPA)

Depending on your location, including if you are a resident of the European Economic Area (EEA), you possess specific data protection rights:

  • Right to Access & Portability: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate data.
  • Right to Erasure ("Right to be Forgotten"): You can delete your account and all associated data directly through the app settings at any time.
  • Right to Withdraw Consent: You can revoke access to your camera or location at any time via your device settings.
  • Right to Object: You can object to processing based on our legitimate interest, including personalisation and improving our features, by contacting us.
  • Right to Lodge a Complaint: If you believe we are unlawfully processing your personal data, you have the right to complain to your local data protection supervisory authority (e.g., the Data State Inspectorate / Datu valsts inspekcija in Latvia).

To exercise any of these rights, please contact us.

8. Children's Privacy

ReTaste is a food journal designed for general audiences and is not intended for children under 13 (or 16 in certain European jurisdictions). We only collect basic information (like an email address) to sync your journal and do not verify the age of our users. However, because our app handles location data and photos, we must comply with child privacy laws. We do not knowingly collect personal data from children. If you are a parent or guardian and become aware that your child has created an account, please contact us so we can delete their information.

9. Contact Us & Data Controller Identity

For the purposes of data protection laws, the developer of ReTaste is the Data Controller. If you have any questions regarding this policy, your data, or wish to exercise your privacy rights, please contact us at:

Email: [email protected]
Developer: "ReTaste Team", based in Latvia